• swarbrickconnie

Trust, A Danes Super-power

Trust, a Danes super-power

In Denmark, trust is the basis of most social interactions as well as business and government. In fact, Danes are considered some of the most trusting people in the world.

What makes trust a super-power, it is the one action that counter acts fear. Fear is prime base for manipulation and in ever story plot the villains driving power. Two greater opposite’s are unlikely. If you make decisions without the influence of fear your far more likely to succeed.

It is incredibly ingenious to use the word trust as the cornerstone of Danish culture, if the Danes foundation is trust would it not make them trustworthy, therefore more desirable to work with and create alliances with?

To trust is indeed a super-power to be trusted and known for it brilliant, the picture of this is a highly respected culture that is superior to most, especially with the discord in the world now


What does trust actually mean, and who created the word in the first place.


The word trust came into English about 1200 with the meaning “reliance on the veracityor other virtues of someone or something; religious faith.” Its origins are found in the Old Norse traust meaning “help, confidence, protection, support” and is from the Proto-Germanic abstract noun *traustam.

About a century after it emerged in English, trust had acquired the meaning of “reliability, fidelity, faithfulness” and in the late fourteenth century it acquired the meaning of “confident expectation” and “that on which one relies.” In the early fifteenth century, trust acquired the legal meaning of “confidence placed in one who holds or enjoys the use of property entrusted to him by its legal owner.”

In 1877, trust acquired the meaning of “a business organized to reduce competition” and in 1903, the term trust-buster was first recorded.

Why are the Danes so trusting?

Some experts believe that trust is a culturally-determined phenomenon built over time. Trust is learned during childhood from parents, teachers, and coaches, lasts for a lifetime, and is passed on from generation to generation.

Other anthropologists point to the historical aspect of trust. The Nordic region has been a relatively peaceful nook of Europe, with fewer devastating wars and bloody revolutions than other parts of the continent. This has offered the stability needed to develop a political system in which people trust and support each other.


Upon learning that the word “trust” originated from Old Norse, I became infatuated with all he word and could not learn enough about the word, this infatuation then transformed into a complete rebuild of self.


Every year I choose a word to research, implement into daily practice, actively study, LIVE.

A year ago the word of the year was chosen trust, without any more than a gut instinct, as all my words over the last 8 years. what was learned over the year is this:

that you cannot live a full healthy life without trust. Trust is the cornerstone of every choice we make, or its opponent “fear” is there is no other. If you become perfectly honest with your self you are either trusting as you choose or responding in fear.

It is incredibly interesting that the Danes use the word trust as their cornerstone, don't you think?

Trust builds self worth, respect and overall strong mental health. To trust you have to face the chance of failing, being let down, you understand that relying on yourself or a group, you will be able to recover no matter the outcome. It’s an acceptance of the risks of everyday life, to live is a risk, understanding and acknowledging this, helps calm the mind and builds mental strength, and increases self worth. It builds strong connections to others which then increases interaction, and typically value of all varieties.


What does this all have to do with Danes, I was shocked and grateful to find over 60 research papers on the connection of Danes happiness, to their practice and belief of trust. Even in the Danes who immigrated to the Canada and the USA, Danish people maintains this through the generations research shows they are still more trusting than other cultures.


Where did this cultural belief start and what makes it so strong that it continues through generation over 100's even 1000's of years? History shows that it could possibly be ingrained into them, Vikings led the way in the teaching the importance of trust.

Vikings were thought of as fearless, personally, I feel it was more they understood fear and that life was best lived everyday facing the villain “fear”. Having found over 227 Viking quotes and proverbs speaking of facing fear and trust, it seems they were more aware than so many today. Facing fear is courageous, and respected. Facing of fear, being honest and trusting others according to the quotes and stories is the only way to live well.